MAKING A STATEMENT: LOOKING GOOD IS SERIOUS BUSINESS.

  There is a saying, “first impression matters” or “you may never get a chance to make a 2^nd impression”. Truly, this is important. How well you treat yourself and how you are treated lies in how neat and presentable you are. Everyone wants to look their best. Physical appearance does affect your overall personality and the impression you project to others.This brings to mind a scenario I witnessed sometime ago I came across this young banker (marketer) sweating from neck down to the his trousers, the sight was a full definition of “disgust”, but at the same time i felt some pity for the man, as he went from one shop to another selling his bank products and making attempts to convince people to bank with   him.

The man was full of knowledge, he knew his products so well, very eloquent speaker but with all of these attributes, the appearance was nothing to write home about. He once in a while wiped off the sweat from his face with the edge of the bank flyer while he spoke and I kept on wondering how one will entrust his money with a man that looks this way. Sad enough, his appearance was direct contrast to what he had up in his head.

That’s the learning point: Putting more thought into your appearance is one of the easiest way to improve your social prospects and the way people see you. This falls under the category of non-verbal communication as well as personal branding.

 Here some points why you should pay attention to your appearance:

• ·        It gets you the attention you need; this boosts your self- confidence and self-esteem knowing that people admire you and prefer to associate with you  because they find you attractive. This makes a difference.
• ·        An attractive physical appearance enhances your personality.
• ·        A pleasing face is nice to look at. A pleasing face can relax the mind, i.e. when it comes to marketing of product and services customers with aesthetic sense like to admire beautiful people and things.
• ·        To impress people in social situations

 

So there you have it! Constantly work on improving your personal brand! It is an investment you won’t regret!